About Lisa Strausfeld

As IBM’s website says, “Every day, the world creates 2.5 quintillion bytes of data–so much that 90% of the data in the world today has been created in the last two years alone.” Big Data is the stunning accumulation of unimaginable reams of data on every subject, activity, transaction and person on the planet. The technology to capture, process, store, and analyze that level of detail about everything in the known universe is changing life as we know it, from business decision making to traffic management to security to…everything else. Making that chaotic mass of data into powerful, beneficial digestible information is the job of data visualization architects. Helping Economaney readers understand this powerful new form of literacy is the job of Lisa Strausfeld, one of the best data visualization designers in the world.

The recipient of the 2010 National Design Award for Interaction Design, Lisa’s work wraps the complexity of Big Data in the sophisticated construction layers of an architect and the aesthetic sensibilities of a skilled artist. She has completed high-profile assignments for the new Edward M. Kennedy Institute for the Study of the Senate in Boston, Gallup Inc’s redesigned website, and Bloomberg Inc’s Manhattan headquarters. Her newest entrepreneurial project, Major League Politics, seeks to make the mind-numbing data of government activity as engaging and addictive to Americans as professional sports are. Prior to that, she had been a partner at Pentagram Design in New York for the past ten years.

Lisa has recently relocated to Portland, Oregon to launch her new venture.